Pick n Pay have been sponsors of the Cape Argus Pick n Pay Cycle Tour for seventeen years and in that time have seen it grow into the biggest event of its kind in the world - a position all South Africans can be proud of. The motivation behind our sponsorship of the Cycle Tour is three fold.

The key attraction to the event is the fact that a great deal of money is raised for both charities and service organisation projects. Pick n Pay have a policy of supporting the communities in which we operate as a way of giving something back to our customers.
The values adopted by the organising body, the Cape Town Cycle Tour Trust, mirror those of Pick n Pay's own values making it a perfect brand fit.

Secondly, we support sporting events as we believe that they have a unifying effect on people and manage to bridge social and cultural gaps creating a togetherness otherwise difficult to achieve.

Thirdly, though it is a regionally based event, it has a national appeal to cyclists and their families, many of whom are our shoppers. We support events like the Cycle Tour as they not only cater to the needs of the cyclists, but also those of their families right the way down to the tiny tots in the way of the Cape Argus Pick n Pay Tricycle and Junior Tour.
Website: www.picknpay.co.za

Anyone who has ever heard a street seller exhorting passers-by to buy the "Argie" will know that the Cape Argus brand has been burnt into the consciousness of the Western Cape community. In fact, the "Argie" is up there with the other attractions of Cape Town such as the Waterfront and Table Mountain.

That strong brand and the publishing of quality, issues-driven newspapers every afternoon have established the Cape Argus as the market leader in the lucrative Cape Peninsula market.

The Cape Argus is a quality afternoon newspaper unashamedly aimed at Cape Town's broader middle classes. A typical reader of the newspaper is community focused, pragmatic, concerned about the city and country's problems but wants solutions. Many Cape Argus readers are independent minded and have an entrepreneurial flair.

Our newspaper's aim is to live up to the dictionary meaning of its name, Argus, by truly being that fabulous person with a hundred eyes, that watchful guardian over people, places and events primarily in the area between Table Mountain and Hottentots-Holland and the two oceans.
Website: www.capeargus.co.za

On behalf of the City, I would like to wish participants good luck in the Cape Argus Pick n Pay Cycle Tour.

I would also like to welcome cyclists and cycling fans that have come from other parts of South Africa or the world to take part in this year's competition.

I encourage them to visit some of Cape Town's tourist highlights while they are here, and to make the most of their stay in our city. Cape Town is indebted to the sponsors and all others involved in making the Cape Argus Pick n Pay Cycle Tour such a spectacular annual event. This race, along with international events like the recent UCI World Championships, has helped to build our reputation as a world class cycling destination.

Cape Town has always been known for its challenging and spectacular routes through mountain and coastal environments. But it is also becoming famous for its ability to host quality competitions, and for the spirit of sportsmanship that these competitions create.

I trust that this year's Cycle Tour will add further to this legacy, and to the legacy of cycling in South Africa as a whole.

Helen Zille
Mayor of Cape Town

Website: www.capetown.gov.za

Powerade has concluded a very successful sponsorship deal with the Cape Argus Pick n Pay Cycle Tour whereby this sports drink, in conjunction with Coca Cola, has been made the official drinks suppliers to the Cycle Tour.
Website: www.powerade.com

Velotex is a proud partner and the official cycle apparel supplier of the world’s largest individually timed cycle race, the Cape Argus Pick ‘n Pay Cycle Tour, which takes place in Cape Town every year.

Velotex is a specialized cycle apparel manufacturer with in - house designing, sublimation and sewing facilities.

Velotex excels in supplying the local and export markets, with seasonal ranges and basics as well as in the design and manufacture of club, team and corporate orders. All design and print work is done in – house, enabling us to provide the utmost level of personalised service, care and attention to detail.

All custom designs are created in – house and we work closely with the client in order to achieve the exact effect required, whether for a small club, professional team, or large corporation. The best and the most appropriate fabrics are selected to manufacture Velotex apparel from, in order to meet the ultimate requirements in performance and comfort.

Our embellishment onto garments is done in the form of either screen printing, transfer application or sublimation printing. The latter probably being the most accurate and the most accurate and most permanent textile printing process available. Velotex has become known for its instantly recognizable reflective logos which are both attractive and functional.

Velotex’s collection of cycle apparel is designed to achieve a critical balance between fit, function, fashion and quality, with an emphasis on exceptional value for money. Every effort is made to ensure that Velotex garments fulfill the highest of standards.

For more information and enquiries, please feel free to view our website at www.velotex.co.za , alternatively contact us on e-mail at info@velotex.co.za , or call us at Tel. No. (021) 447 9973.

Pickfords Removals was established in South Africa in 1904 and is widely recognized as one of the leading relocation brands in South Africa.

Pickfords is a name that has been synonymous with the Giro del Capo since the introduction of the Giro some 15 years ago. Pickfords sponsors the highly contested Pickfords Points jersey, as well as some logistical transport requirements. Pickfords realises the importance of hosting international events such as this. We are proud to have been associated with this prestigious race and hope to remain a leading sponsor to this event for years to come.

The 2007 race shall see the introduction of the Pickfords / Giro del Capo Race Office in the form of a 40 foot container proudly sporting the Pickfords livery and branding, alongside with that of the Giro del Capo. Plans are afoot to refurbish a 40 foot container to meet international standards, and hope to include such luxuries as air-conditioning and quality interior finishes to ensure that the race officials and their visitors can operate in absolute comfort.

The international brand of Pickfords Removals, Allied Pickfords, is part of a network of over 300 offices worldwide, and ensures that we are unique in our ability to provide a consistent quality removals service throughout the world. It takes experienced professionals at both ends of your move to make sure that everything goes as planned. That’s why, as the largest provider of moving services worldwide, Allied Pickfords enjoys long standing relationships with trusted representatives in more than 130 countries.

Moreover, we’re the only moving company in the world that can boast wholly owned and franchisee operations in key business markets in 43 countries around the globe.

Nationally, Pickfords Removals has 6 major branches around the country. Our services include full packing and unpacking, comprehensive all risk insurance cover, transportation of pets and vehicles, as well as secure palletized storage for both short and long-term storage needs.

Our friendly and professional staff is always available to assist with any relocation needs and can offer reliable advice on moving to any destination in the world.
Website: www.pickfords.co.za